Why We Do What We Do
The fact is, we all need to know the answers to these
questions, in our professional and personal life.
Ask any marketing professional and you'll see that brand identity is key to success in the business sense. Our job at the CVB is to promote tourism for Marshall County. Lake Guntersville is a huge attraction enjoyed by both locals and visitors, as well as our many attractions, events, and southern hospitality that truly makes Marshall County a unique and enjoyable place!
We at the CVB are very lucky to have a great board of
directors, in which some of them have been on the board longer than most of our
employees have been here. Our board helps govern why we do what we do and how
we do it. They strive to make us a better organization.
Our staff is always looking to better our organization and
grow it so tourism in Marshall County is better than ever.
Where am I going with this? Well, back in August, we
conducted a board retreat, a full day of brainstorming as an organization with
our board of directors and a facilitator, Cynthia Hill, from Decatur. She was
able to get us thinking of where we should be headed, what our main focus
should be, and how to get there.
Great day and great progress! Meet our new mission
statement: Our mission is to stimulate the economy by creating and promoting a unique lesire experience for our overnight guests. In 2013, Marshall County saw employment in the tourism industry up 8 percent with 1,428 jobs directly related to tourism.
So in moving forward, I wanted to give you an update on what
we've been working on this fall:
·Top Eats MC
–A social media campaign encouraging
visitors and locals alike to take photos of their food at Marshall County
restaurants and upload to social media using the hashtag #TopEatsMC. Photos are
also displayed on our website.
·Hosted events such as Aviation Airport
Conference, SPRO Frog & Oakley Big Bass tournaments, boasting around 300
·Worked with Lake Guntersville Stakeholders to produce
a lake map and educate the public about the TVA rules and regulations on
aquatic plant management.
·Working with the Lake Guntersville State Park to plan the 30th
Anniversary Eagle Awareness Program at the State Park (January-February 2015)
·Meeting with each city concerning a raise in
surcharge tax on lodging properties. We would work with the cities to split the
additional surcharge tax. Our office is looking to grow our advertising budget
to further promote and recruit new events in the area, having a direct affect
on lodging increase.
·Launched the "Marshall County Bucket List"
campaign in an effort to put a list of all the must-see attractions and events
in the county.
·Assist with the 50th Annual Boaz
Harvest Festival on October 3-4—over 12,000 in attendance!
·Assisted with the 90th Annual DAR
Dedication October 8-10.
·Continuing to promote the Majestic 3 campaign.
Did you know we are the only county in the state with 3 State Parks?! Bucks
Pocket, Cathedral Caverns, and Lake Guntersville State Park. This being the 75th
anniversary of the State Park system in Alabama, make sure you pay homage! Cathedral Caverns boasts over 50,000 visitors a year!
·Nominated Albertville's Main Street Music
Festival for AMLA's Event of the Year—and they won!
Pictured from left to right: John Dersham, Board Chair of AMLA, Ben McGowan and Melody Whitten from the City of Albertville, and Tami Reist, Director of AMLA.
·Announced plans to host a Bassmaster Elite—April
9-12, 2015, among many other great events and tournaments in 2015. For a
complete list visit: www.marshallcountycvb.com
·Attended SEOPA to network with travel writers
and give them info about our area
·Attended and worked the Sunbelt Ag Expo in
Moultrie Expo. This is the country's largest agricultural expo, held the third
week in October, over 1200 vendors are represented. I attended as well as the
Boaz Chamber in an effort to promote Boaz's newly formed festival, the Farm and
Poultry Expo, April 10-11, 2015. We were able to make good contacts with
potential vendors and interested attendees, as well as tell them about the neat
things Marshall County has to offer.
So as you can see, things are always busy here at the tourism office! We wear many hats and are always in the business of growing and promoting our county's attractions. We are fortunate to have the lodging properties, restaurants, festivals, attractions, and events throughout the year that have a postive impact on the economy and is a place where memories are made. Whether it's anglers fishing in a tournament or just going fishing for the day, groups coming in for a conference, families vacationing on the lake, thousands coming in for music and craft festivals, people exploring the caves, hiking and biking trails, playing rounds of golf at our four beautiful courses, sampling wine at the local winery, or going back in time at the historical society, you can imagine that it's all an interesting place to see and retreat to, no matter your age or purpose!
Get out and explore the area, take photos, and give us some feedback on what you enjoyed!