Why We Do What We Do

Why We Do What We Do

The fact is, we all need to know the answers to these
questions, in our professional and personal life.

 Ask any marketing professional and you'll see that brand identity is key to success in the business sense. Our job at the CVB is to promote tourism for Marshall County. Lake Guntersville is a huge attraction enjoyed by both locals and visitors, as well as our many attractions, events, and southern hospitality that truly makes Marshall County a unique and enjoyable place!

We at the CVB are very lucky to have a great board of
directors, in which some of them have been on the board longer than most of our
employees have been here. Our board helps govern why we do what we do and how
we do it. They strive to make us a better organization.

Our staff is always looking to better our organization and
grow it so tourism in Marshall County is better than ever.

Where am I going with this? Well, back in August, we
conducted a board retreat, a full day of brainstorming as an organization with
our board of directors and a facilitator, Cynthia Hill, from Decatur. She was
able to get us thinking of where we should be headed, what our main focus
should be, and how to get there.

Great day and great progress! Meet our new mission
statement: Our mission is to stimulate the economy by creating and promoting a unique lesire experience for our overnight guests. In 2013, Marshall County saw employment in the tourism industry up 8 percent with 1,428 jobs directly related to tourism.

So in moving forward, I wanted to give you an update on what
we've been working on this fall:

·Top Eats MC

Top Eats Logo Color Small –A social media campaign encouraging
visitors and locals alike to take photos of their food at Marshall County
restaurants and upload to social media using the hashtag #TopEatsMC. Photos are
also displayed on our website.

·Hosted events such as Aviation Airport
Conference, SPRO Frog & Oakley Big Bass tournaments, boasting around 300
boats each.

SPRO Winners

·Worked with Lake Guntersville Stakeholders to produce
a lake map and educate the public about the TVA rules and regulations on
aquatic plant management.

·Working with the Lake Guntersville State Park to plan the 30th
Anniversary Eagle Awareness Program at the State Park (January-February 2015)

·Meeting with each city concerning a raise in
surcharge tax on lodging properties. We would work with the cities to split the
additional surcharge tax. Our office is looking to grow our advertising budget
to further promote and recruit new events in the area, having a direct affect
on lodging increase.

·Launched the "Marshall County Bucket List"
campaign in an effort to put a list of all the must-see attractions and events
in the county.

·Assist with the 50th Annual Boaz
Harvest Festival on October 3-4—over 12,000 in attendance!

·Assisted with the 90th Annual DAR
Dedication October 8-10.

·Continuing to promote the Majestic 3 campaign.

Majestic 3 small
Did you know we are the only county in the state with 3 State Parks?! Bucks
Pocket, Cathedral Caverns, and Lake Guntersville State Park. This being the 75th
anniversary of the State Park system in Alabama, make sure you pay homage! Cathedral Caverns boasts over 50,000 visitors a year!

·Nominated Albertville's Main Street Music
Festival for AMLA's Event of the Year—and they won!

Event of the Year Award

Pictured from left to right: John Dersham, Board Chair of AMLA, Ben McGowan and Melody Whitten from the City of Albertville, and Tami Reist, Director of AMLA.

·Announced plans to host a Bassmaster Elite—April
9-12, 2015, among many other great events and tournaments in 2015. For a
complete list visit:

·Attended SEOPA to network with travel writers
and give them info about our area

·Attended and worked the Sunbelt Ag Expo in
Moultrie Expo. This is the country's largest agricultural expo, held the third
week in October, over 1200 vendors are represented. I attended as well as the
Boaz Chamber in an effort to promote Boaz's newly formed festival, the Farm and
Poultry Expo, April 10-11, 2015. We were able to make good contacts with
potential vendors and interested attendees, as well as tell them about the neat
things Marshall County has to offer.


So as you can see, things are always busy here at the tourism office! We wear many hats and are always in the business of growing and promoting our county's attractions. We are fortunate to have the lodging properties, restaurants, festivals, attractions, and events throughout the year that have a postive impact on the economy and is a place where memories are made. Whether it's anglers fishing in a tournament or just going fishing for the day, groups coming in for a conference, families vacationing on the lake, thousands coming in for music and craft festivals, people exploring the caves, hiking and biking trails, playing rounds of golf at our four beautiful courses, sampling wine at the local winery, or going back in time at the historical society, you can imagine that it's all an interesting place to see and retreat to, no matter your age or purpose!

Get out and explore the area, take photos, and give us some feedback on what you enjoyed! lake

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Marshall Co. 'May'hem

We are already halfway through May--one of the busiest months it seems...schools is rapping up, graduations, wedding showers, baby showers, ballgames, vacations, etc. It seems like there is always something going on in our busy lives!

It's been a great last couple of weeks here in Marshall County!

On April 24-26, the FLW Rayovac Series was in town, with over 300 anglers competing for the grand prize of $40,000 and a new boat! Jonathan Henry, pictured below won the three day tournament with over 77 pounds of fish!fishing

That same weekend, Marshall County welcomed the Muzzy Classic Bowfishing tournament (pictured above).

With around 80 boats and 250 anglers, the weather cooperated and many huge and near record setting buffalo, carp, and gar fish were caught.

National Tourism week was May 4-10 and our office celebrated by hosting a tourism breakfast at Hampton Inn Lake Guntersville on Friday, May 9th. We invited city officials, lodging properties, and others in the tourism industry. Spices Smokehouse catered the yummy food--candied bacon is all we have to say. The whole meal had everyone raving!


Here is a great video we shared with the crowd featuring some of the many faces that keep tourism in Marshall County thriving!



Wednesday morning, the Lake Guntersville's Early Bird Breakfast was at Riverview Campground. It was a nice morning and relaxing morning to be outside under the pavilioriverviewcollagen, enjoying breakfast prepared by Jamokas and Char Burger! Riverview has got some exciting things coming this summer--including paddleboards, canoes, kayaks, and many more water activities, as well as live music, retreats, and is a perfect spot to set up for the week or the weekend with your family and friends!













 Happening this weekend is Arab's 30th Annual Poke Salat Festival!

Hosted by the Arab Downtown Association and the City of Arab, it features a variety of vendors, contests, entertainment areas and street performances, children's activities and more!

Vendor booths include art and craftsmen, a variety of food, non-profit organizations and churches, and local businesses. Artisan Avenue is an area dedicated to showcasing some of the area's best artists and artisans - browse a variety of handcrafted items along 1st Avenue NW. Basket weaving, broom making, chair caning, beekeeping, and pottery demonstrations will be held each day from 8 am-5 pm. 

There will be plenty of "Poke Salat" at the L'Rancho Cafe and a variety of other foods and treats in Downtown diners and cafes and the Festival's Food Court.

The Jeff Cook Band will be performing a free concert at the City Park Amphitheater Friday night at 6 pm.

For the runners/walkers, there will be a 5K on Saturday at 8 am at the Arab City Park.

Children’s activities including puppet shows, bouncy houses, train rides and carnival games will be held from 8 am- 4 pm. A pet parade and contest will be held at noon downtown, followed by a hula hoop contest.

After a full day of entertainment throughout Downtown on Saturday, the spotlight will move to the Main Stage with East Lake 3 performing at 5 pm, and The Joe Cagle Band at 6:30pm, and The Kyle Wilson Band (formerly The Wayne Mills Band) will close out from 8-10 pm.

For a full schedule and show times, visit the Festival's website or Facebook page.

                 Also happening this weekend is the Lake Guntersville Mayfest in conjunction with the Splash-In & Antique Boat Show.



Also happening this weekend is the Albertville Chamber of Commerce's Hot Momma 5K and Bike Ride! It's not too late to register!

The FLW College Series Tournament comes to Lake Guntersville for a one day tournament on Saturday, May 17th! Several Alabama teams including Alabama, Auburn, UAB, and Birmingham Soutehrn will all be represented. flw image

The public is encouraged to come out and support these 50+ university teams weigh-in at 2:30 p.m. at Civitan Park.




 With everything else going on, we still find time to do the behind the scenes type work--including stuffing bags for large groups coming in, like these 215 bags for a group in town this weekend. We include information about our county--things to do, where to eat, shop, etc. and also including is the hot off the press Summer edition of the Good Life Marshall County, available at any of these fine establishments. Get your copy today!






Hope your month of May is filled with lots of fun and memories! Marshall County sure is hopping with activities and events! Be sure and visit our website for all the latest tourism information and follow us on Facebook, Twitter, Pinterest, and Instagram @MarshallCoAl


Lindsey, Katy, and Beth

aka 'The CVB Gals'


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Spring Into Action

With the green glazed cars, streets, lake, and everything else that is still long enough to suffer the pollen wrath, we know spring is upon us! Despite the surge of allergies among most residents, spring is a beautiful and eventful time in Marshall County! It is a busy time with prom, graduations, various sporting events, etc., but we wanted to you to be aware of many great events around the county in the next couple of weeks that you won’t want to miss!

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Contact   200 Gunter Avenue | P.O. Box 711 | Guntersville, AL 35976 | (256) 582-7015 | Toll Free: (800) 582-6282